Discover  :

• Guillaume Flavigny
• Promotion 2000 - MST IPCA
• Fine Fragrance perfumer at Givaudan and founder of How to create perfumes

What is your educational background?

When I was in high school, it was evident that I would be a perfumer. I spent more and more time in perfumes stores and read a lot. I finished my economics degree, and got my chemistry one to integrate ISIPCA and then Givaudan school to perform my knowledge.

What is your professional background after ISIPCA?

In July 2000 just after the ISIPCA tests I integrated Givaudan School and the creation team in Paris in 2003. I won the best young world wide perfumer price of the SFP in 2002, joined in 2015 the creation team in New York for 5 years and I'm back to Givaudan Paris in August 2020.

How did you get the idea for this project and how did you set it up?

In 1999 when I was working in Synarome as a perfumer trainee, a client asked me to create for her 5 perfumes and then after a few weeks wanted to follow a training with me to create her perfumes by herself. I started to give her some training and 3 years later she was launching her brand with 5 beautiful perfumes successful step by step a worldwide launch. 

Few years later I had the idea to create AN ONLINE TRAINING TO BECOME PERFUMER, without chemistry or age limit you can learn at home how to create perfumes. The training can help you to integrate ISIPCA easier or save years of learning as a young perfumer. The idea is to give you a maximum of training for you to become successful as fast as possible. The training is online, you receive all the video and it belongs to you for your life ! It's a huge boost in your career.

What has been the greatest challenge you have overcome in your entrepreneurial adventure? What barriers did you encounter and how did you overcome them?

Quelles barrières avez-vous rencontrées et comment les avez-vous surmontées ?I had to follow many many training to understand how you can build this online school, it's a lot of informatic skills you need . I continue because the technology is evolving and you need to adapt always .

What were the key moments that contributed to the success of this project?

The time when my students become successful with their first perfumes, when they launch their new brand...I'm proud for them.

What advice would you give to successfully manage the creation of a business?

Stay focus on your objective and do it, just do it don't think and prepare too much, you will improve your new business step by step.

Anything else to add ? 

Do it, act and listen to your dreams.

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